Canvassing is the Most Effective Way to Win Elections
In the world of political science, canvassing is widely regarded as the "gold standard" for voter mobilization. While high-tech digital ads and mass mailers are easier to scale, they rarely match the effectiveness of a person standing on a doorstep.
Factors That Boost Effectiveness
Who is knocking: Local volunteers are significantly more effective than paid out-of-state "mercenary" canvassers.
The Script: Open-ended questions (e.g., "What time do you plan to vote?") are more effective than simple "Please vote" reminders because they force the voter to visualize a plan.
The Timing: Canvassing is most effective in the final 72 hours before an election for mobilization, whereas persuasion efforts must happen months in advance.
Your help with canvassing will make a difference. There is one more Saturday before the critical nonpartisan election on Tuesday, April 7.
Plan on spending a couple of hours with the CoCo Dems this coming Saturday at one of the two shifts. You won’t be knocking doors alone. You may be a helper rather than a knocker. Your time and effort will make the difference.
It would be wonderful to see you on Saturday! Thanks in advance for you participation.